The Hudson Valley Agency Alliance (HVAA) was established in 1998 by the Rollins Agency in coordination with the Strategic Independent Agents Alliance, (SIAA). The Strategic Independent Agents Alliance, (SIAA), is a national insurance network serving thousands of agencies nationwide.

HVAA is an exclusive network of independent agencies that serve firms in Westchester, Putnam, Dutchess, and Rockland counties. It provides member agencies with opportunities for dramatic revenue growth through access to leading insurance companies, preferred profit sharing, and commission schedules. Today there are 30 members of HVAA and it is recognized as one of the top 100 privately held property and casualty agencies nationally.